DESIGN
DIRECT MARKETING
IMP
IMP sell "part-works" by direct mail. "Successful Fishing" is a typical example, whereby a collection of individual cards are purchased monthly. The collection builds up to a comprehensive guide over a year and fits into special binders.
We put together the initial marketing pack - an introductory offer included cards, a binder, 3 pieces of tackle and a free tackle box for a quick responce!
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